Apple Stores to be outfitted with safes to house gold Apple Watches
image: https://9to5mac.files.wordpress.com/2015/01/screenshot-2015-01-31-14-38-17.png?w=704&h=469
Like a traditional jewelry store, Apple will outfit its official
retail stores with safes to house the more expensive, gold “Edition”
variants of the upcoming Apple Watch, according to sources. The safes
will likely be used to carry both to-be-sold inventory as well as to
store demo units from the show floor overnight. The custom-designed
safes will be outfitted with Apple Watch MagSafe chargers in order to
keep the demo units charged up and ready to go for the next day of
business. Apple has already begun installing the safes in some stores
ahead of the Apple Watch’s expected release April…
Earlier this week, 9to5‘s Jeremy Horwitz explained
that the Apple Watch Edition will likely have a special sales process,
due to its high price, that differentiates it from the less-expensive
stainless steel and aluminum models. Sources also say that Apple is
getting ready to re-organize Apple Store shelving areas to make room for
Apple Watch display tables. Apple is also working on ways
to demonstrate the Apple Watch to customers. It is likely that
prospective buyers will be able to try on Apple Watches inside of the
store and play around with different band material and color options.
While the aluminum and glass Apple Watch Sport will start at $349, earlier reports have claimed that the Apple Watch Edition will be priced in the range of thousands of dollars. With that high-price tag, combined with materials such as gold, it is important for Apple to take a page out of jewelry store mechanics and ensure that Apple Watches are safely housed prior to sale. In mid-February, Apple will begin sending a pair of Apple Stores employees from many of its stores to training sessions in both Cupertino, California and Austin, Texas to learn about the Apple Watch’s functionality.
image: https://9to5mac.files.wordpress.com/2015/01/b8bgm_2caaapmc7-jpg-large.jpeg?w=672&h=519
Apple Stores will also begin moving over to brand new shirts
for employees on February 2nd. The new look is more elegant with
collars, which matches up nicely with the fashion-appeal and pricing of
Apple’s upcoming watches.
Read more at http://9to5mac.com/2015/01/31/apple-stores-to-be-outfitted-with-safes-to-house-gold-apple-watches/#faYkUVAfhWutdSK4.99
Like a traditional jewelry store, Apple will outfit its official
retail stores with safes to house the more expensive, gold “Edition”
variants of the upcoming Apple Watch, according to sources. The safes
will likely be used to carry both to-be-sold inventory as well as to
store demo units from the show floor overnight. The custom-designed
safes will be outfitted with Apple Watch MagSafe chargers in order to
keep the demo units charged up and ready to go for the next day of
business. Apple has already begun installing the safes in some stores
ahead of the Apple Watch’s expected release April…While the aluminum and glass Apple Watch Sport will start at $349, earlier reports have claimed that the Apple Watch Edition will be priced in the range of thousands of dollars. With that high-price tag, combined with materials such as gold, it is important for Apple to take a page out of jewelry store mechanics and ensure that Apple Watches are safely housed prior to sale. In mid-February, Apple will begin sending a pair of Apple Stores employees from many of its stores to training sessions in both Cupertino, California and Austin, Texas to learn about the Apple Watch’s functionality.
image: https://9to5mac.files.wordpress.com/2015/01/b8bgm_2caaapmc7-jpg-large.jpeg?w=672&h=519
Apple Stores will also begin moving over to brand new shirts
for employees on February 2nd. The new look is more elegant with
collars, which matches up nicely with the fashion-appeal and pricing of
Apple’s upcoming watches.Read more at http://9to5mac.com/2015/01/31/apple-stores-to-be-outfitted-with-safes-to-house-gold-apple-watches/#faYkUVAfhWutdSK4.99
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